The Ebuzzing Labs is tipping Gravity to be this year’s best picture at the Oscars on Sunday 2 March.
Ebuzzing, the fastest growing online video technology company in Europe used Ebuzzing Labs’ technology to monitor and analyse English language tweets which mentioned the Oscars in conjunction with the nominees for each of the main awards categories. The Ebuzzing Labs, which has been monitoring tweets since nominations were revealed on 16th January, has produced a ‘share of voice’ report, identifying which actors, actresses and films are this year’s Oscar favourites.
6000 Academy Awards members vote for the Oscars, with absolute secrecy maintained until the moment the winners are announced on live television. However in previous years there has been remarkably strong correlation between social media buzz and official Oscar winners.
The Ebuzzing Labs, technology which ranks videos, brands, blogs and news, monitors over 2 million data sources every day. The methodology used to predict the Oscars stems from Ebuzzing’s competitor analysis reporting tool, traditionally implemented in online video advertising campaigns. Once the data from the Oscar’s share of voice report was verified by one of Ebuzzing’s technology team the following nominees were crowned likely winners of the 2014 Oscars:
- Best Actor awarded to Leonardo Dicaprio, for his performance in “Wolf of Wall Street”
- Best Actress awarded to Meryl Streep, for her performance in “August Osage County”
- Best Director awarded to Steve Mcqueen, for his work on “Twelve Years a Slave”
- Best Picture award goes to “Gravity”, starring Sandra Bullock and George Clooney